Adshel FMCG
Inspire customers and ensure your brand is top of mind right before the purchase decision!
Adshel FMCG is ideal for those who want to reach people near grocery stores and ensure your brand is associated with food shopping and dinner inspiration. As many as 7 out of 10 purchase decisions are made directly in the store, and up to 90% of brand decisions happen at the shelf, which means fantastic opportunities to be on customers' minds at exactly the right time.
Adshel FMCG is a classic advertising format placed at entrances and parking lots near Sweden's most popular and well-visited grocery stores, such as ICA, Willys, Coop, Hemköp, City Gross, and more.
Adshel FMCG L is available at approximately 670 stores in over 160 municipalities. The total turnover reached by the series is approximately 110 billion SEK, which corresponds to about 32% of the total turnover.
Classic signage located at key points within grocery retail environments.
Available in sizes L and M.
* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly annual average and a 1-week campaign period
