Programmatic Out of Home Advertising
Reach, relevance, and flexibility in a single purchase.
Do you want to increase the flexibility and precision of your digital outdoor campaign? Programmatic buying makes this possible. We offer programmatic trading across Sweden’s largest digital Out of Home network, enabling you to reach audiences throughout the country quickly and easily.
What does programmatic trading entail?
Programmatic advertising involves an automated purchase made between a sell-side platform and a buy-side platform connected to an ad exchange. If you want to tailor campaign content based on the weather or display messages using geographic targeting, then this is something for your brand.
What does pDOOH mean?
Programmatic digital out-of-home (pDOOH) campaigns combine the strengths of Out of Home media — specifically high visibility and broad reach across all target audiences — with the flexibility and precision of digital advertising. This makes it easier for advertisers to reach the right audience, in the right location, and at the right time, while also enabling campaigns to be optimized, scaled, and tracked more efficiently.
To execute programmatic buys, you need to be connected to a buying platform, DSB (Demand-Side Platform), that is integrated with a selling platform, SSP (Supply-Side Platform). Executing the campaign is straightforward, and it is easy to monitor and adjust performance in real time.
What formats do we offer for pDOOH?
Digital Adshel is the most widely distributed format in the country, consisting of vertical digital screens located in a variety of outdoor environments — from central city locations and prime public transport spots to major shopping centers. It offers unique opportunities for broad reach while leveraging digital capabilities for contextually relevant campaigns driven by real-time data or factors such as time, location, and weather.
Digital Billboard is our larger digital advertising format, delivering unmatched visibility and a strong presence in some of Sweden’s most high-traffic, high-spending environments—ranging from popular malls and retail hubs to key public transport interchanges.
Digital Spectacular is our largest digital format, characterized by a screen that truly commands attention within the urban landscape.
Digital Adshel
Digital Billboard
Digital Spectacular
Are you interested in a collaboration?
Get in touch today, and I will help you.