About Bauer Media Outdoor

Bauer Media Outdoor is Sweden's leading outdoor media company with the best reach on the market. Through 120,000 digital and classic advertising signs, in carefully selected locations around Sweden, we offer the opportunity to reach and engage people with creative communication in an outdoor environment. Campaigns with us strengthen brands while inspiring people and making our urban environments more dynamic. A great business model simply, where 50% of advertising revenue is reinvested in the city.

Great opportunities to reach out. Great responsibility to make a difference.

We are where people live, work, travel and move the most, and we have, as the only media in Sweden, the opportunity to reach over 80% of the population within a week. With such a platform, both the ability to reach out and the responsibility will make a difference. That's why we work closely with our customers and partners to jointly contribute to the city and the people who live in it.

For example, we were the first in the world to borrow bicycles, and our advertising revenue in public transport contributes to improvements, development projects and discounted monthly passes. Around Sweden, we operate and maintain thousands of bus weather protectors that protect against rain, snow and wind while the sedum roofs absorb air pollution, carbon dioxide and noise. And as more cars become electric, we're building more advertising-funded charging poles that make it easier to travel sustainably.

The Bauer Media Outdoor Way — A Platform for Brands and a Platform for Good.

We are convinced that outdoor advertising can be more than just advertising. That's why we work for The Bauer Media Outdoor Way, our promise to always create both a Platform for Brands and a Platform for Good.

For our clients, this means building a platform that drives brands forward, creates creative visibility and enables communication with real impact. At the same time, we are a platform for community benefit in our cities and for the people who live and live there. Our signage and revenue contribute to social infrastructure, innovation and projects that make a difference in everyday life. In this way, we create greater impact for advertisers, greater value for local communities and reduced impact on the planet.

Part of Bauer Media Group

Bauer Media Outdoor is part of Bauer Media Group, one of Europe's largest media houses with operations in print, digital publishing, audio, entertainment and outdoor advertising in 12 markets. Our common purpose is to enrich people's everyday lives by entertaining, inspiring and making a difference.

In Sweden, we have around 160 employees who together drive the development of the future of outdoor advertising, for the benefit of both brands and society.

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