Wall+
Place your message front and center for millions of travelers on Stockholm's public transport!
An average journey with SL takes 45 minutes, providing advertisers with phenomenal opportunities to convey more complex messages and build relationships with travelers across all target groups. Beyond the opportunity to communicate your brand story or launch a new product, travelers' proximity to their mobile phones offers excellent activation possibilities, often leveraged through QR codes and prominently displayed web addresses. Our interior ad formats in subway cars, light rail, commuter trains, and buses are placed on walls and above windows to ensure excellent visibility for both seated and standing travelers. These ad formats are suitable for both large and small media budgets and are a popular choice for advertisers looking to run a standalone campaign, as well as for those aiming to add high reach and extended viewing time to a broader advertising campaign.
Extended viewing time, averaging 45 minutes per journey, with the opportunity for on-the-spot mobile conversion.
Available in sizes L and M.
Distribution of traffic types:
- Metro 21%
- Local rail 8%
- Commuter train 38%
- Bus 33%
