Digital Adshel FMCG
Inspire customers and ensure your brand is top of mind right before the purchase decision!
Digital FMCG is ideal for those who want to reach and influence people near grocery stores exactly when everyday purchase decisions are being made. This package is suitable for all types of brands within FMCG (Fast Moving Consumer Goods), which includes everything from food and beverages to toothpaste, shampoo, and other high-turnover products that consumers buy regularly. As many as 7 out of 10 purchase decisions are made directly in the store, and up to 90% of brand decisions happen at the shelf, which means fantastic opportunities to be on the customer's radar at exactly the right time.
The Digital FMCG package consists of digital screens in some of Sweden's most high-spending environments, always in close proximity to grocery retail. The package includes screens at entrances and parking lots adjacent to popular grocery stores, such as ICA, Coop, Willys, Hemköp, Lidl, and City Gross, as well as screens in retail areas and shopping centers where grocery stores are located. Freestanding screens, for example at bus stops or on the street, are located a maximum of 250 meters from a grocery store. Through a combination of both Digital Adshels and Digital Billboards, the campaign gets maximum visibility in purchase-proximate environments – exactly where everyday purchase decisions are formed.
With a presence in 74 municipalities and signs at approximately 570 stores, the offer reaches Sweden's leading retail chains. Together, they account for an annual turnover of over 94 billion SEK, making this one of the country's strongest brand placements in terms of consumer purchase decisions.
Distribution by retail chain:
- ICA 49%
- Willys 19%
- Coop 16%
- Hemköp 8%
- Lidl 6%
- City Gross 2%
- Other 1%.
Available in connection with approximately 570 stores across 74 municipalities, with a total turnover exceeding 94 billion SEK.
Available with the following Share of Voice options:
* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly average over the year, a 1-week campaign period, and a 5-second ad duration.
Also available through programmatic buying. Read more here.
