Reach and influence an audience of a million with the market's most powerful digital out-of-home offering!

Our digital Adshels are a format found in all types of outdoor environments; centrally in city centers, at attractive locations in public transport hubs, and at the country's largest shopping centers. This provides unique opportunities to reach a broad audience while utilizing digital features for contextually relevant campaigns, driven by real-time data or factors such as time, location, and weather.

Digital Adshel National is the market's strongest DOOH reach offering, reaching approximately 42% of Sweden's population within a week. The package provides fast, geographically dispersed reach with a presence in about 75 municipalities. By choosing different levels of Share of Voice (SoV), you can control the reach and frequency of your campaign. Choose a higher SoV for rapid impact and broad reach, or a lower SoV to build reach and presence over time.

• For maximum visibility and rapid reach: If you want to reach many unique individuals in a short time, for a launch or a time-limited offer, we recommend a setup with high frequency over a short period. This provides broad reach and a strong presence in all environments with wide geographical distribution.
• When you want to build reach over time: An always-on option to stay top-of-mind is perfect when you want to complement major pushes with a smaller campaign in between.

Both approaches use the same national coverage; it is only the pace and intensity that differ. Together, we can find what best suits your needs.

Includes approx. 1 250 - 1 400 signs at Stockholm metro stations, in city environments, and in shopping centers across approx. 75 municipalities.

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Available in XL and L sizes with Share of Voice options:

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_{* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly average over the year, a 1-week campaign period, and a 5-second ad duration}

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Map Digital Adshel National XL

Map Digital Adshel National L

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Price list

Specification

Downloadable PDF‍

Also available through programmatic buying. Read more here.