Digital Adshel Big City
Reach the metropolitan audiences in Stockholm, Gothenburg, and Malmö!
Our digital Adshels are a format found in all types of outdoor environments: in central city hubs, at attractive locations within public transport networks, and at the country's largest shopping centers. This provides unique opportunities to achieve broad reach while leveraging digital features for contextually relevant campaigns, driven by real-time data or factors such as time, location, and weather.
Digital Adshel Big City is a powerful DOOH reach offering that reaches nearly half the population in the country's three largest cities within a week. The package provides rapid, geographically concentrated visibility in Stockholm, Gothenburg, and Malmö—Sweden's largest and most populous cities. By choosing different levels of Share of Voice (SoV), you can control the reach and frequency of your campaign. Choose a higher SoV for rapid impact with broad reach, or a lower SoV to build visibility and presence over time.
- For maximum visibility and rapid reach: If you want to reach many unique individuals in a short amount of time, such as for a launch or a time-limited offer, we recommend a setup with high frequency over a short period. This provides broad reach and a strong presence in all environments across Sweden's three largest cities.
- When you want to build reach over time: An "always-on" alternative to stay top-of-mind is perfect when you want to supplement major pushes with smaller campaigns in between.
Both approaches use the same coverage; it is only the pace and intensity that differ. Together, we can find the solution that best suits your needs.
Includes 535 signs in the most high-traffic locations in Stockholm, Gothenburg, and Malmö.
Available with Share of Voice options:
* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly average over the year, a 1-week campaign period, and a 5-second ad duration
Also available through programmatic buying. Read more here.
