Digital Adshel Big City
Reach the metropolitan audience in Stockholm, Gothenburg and Malmö!
Our digital Adshels are a format that can be found in all types of outdoor environments; in central city centres, in attractive public transport locations and at the country's largest shopping centres. It provides unique opportunities to reach a wide audience while utilising digital capabilities for contextually relevant campaigns, driven by real-time data or factors such as time, location and weather.
Digital Adshel Big City is a powerful DOOH reach offering that reaches over 40% of the population in the country's three largest cities within a week. The package provides fast, geographically concentrated visibility in Stockholm, Gothenburg and Malmö, Sweden's largest and most populous cities. By selecting different levels of Share of Voice (SOV), you can control the reach and frequency of your campaign. Choose higher SOV for quick impact with broad reach, or lower SOV to build visibility and presence over time.
For maximum visibility and fast reach: If you want to reach a lot of unique individuals in a short period of time, for a launch or a time-bound offer, we recommend a high frequency approach over a short period. This gives you a broad reach and a strong presence in all environments in Sweden's three largest cities.
When you want to build reach over time: An always-on option to stay top-of-mind is perfect when you want to complement larger impact with a smaller campaign in between.
Both approaches use the same coverage, it's just the pace and intensity that sets them apart. Together we can find the best fit for your needs.
Includes 480 signs in the busiest places in Stockholm, Gothenburg and Malmö.
Available with Share of Voice option:
* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly average over the year, 1 week promotion period and 5 seconds length of material
Also available through programmatic purchase. Read more here.
