Cross-Track Impact
Our immensely popular advertising format for big messages and creative ideas – right in the heart of the daily hustle and bustle of Stockholm!
These large, classic billboards stand out at high-traffic subway stations in Stockholm, reaching a broad audience on public transport time and time again. Over a million people travel by subway at least once a week, which corresponds to more than half of all Stockholmers aged 16–80.
In addition to exceptional visibility, the format is popular for creative solutions that span multiple boards, which is made possible by the fact that the boards are placed in groups of five.
Cross-Track Impact reaches Stockholmers in the middle of their everyday lives and, in addition to unbeatable impact, offers broad reach and high frequency.
Centrally located signage at high-traffic stations in the Stockholm metro.
(13-14 stations for L and 7-8 stations for M)
See the PDF for more information on which stations are included.
Available in sizes L and M.
* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly average over the year and a 1-week campaign period
