Cross-track Impact
Our immensely popular advertising format for the big messages and creative ideas - right in the heart of Stockholms' everyday pulse!
The large, classic advertising signs take over at busy metro stations in Stockholm and reach the broad public transport audience repeatedly. Over one million people travel by metro at least once a week, which corresponds to over half of all Stockholmers aged 16—80.
In addition to its exceptional visibility, the format is popular for creative solutions that span multiple boards, which is made possible by the fact that the boards are placed in groups of five.
Cross-Track Impact Reaches Stockholmers in the middle of their everyday lives and offers, in addition to hard-hitting impact, a wide range and high frequency.
Signs with central locations at high-traffic metro stations in the Stockholm metro
(13-14 stations for L and 7-8 stations for M).
See PDF for more information about which stations are included.
Available in sizes L and M.
* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly average over the year and 1 week promotion period
