Backside Move
A message that catches the eye – all across Greater Stockholm!
Backside Move is a classic framed format on the back of buses in the Stockholm area. It offers cost-effective visibility that lands right in the line of sight of drivers, cyclists, and pedestrians in the daily flow.
The large sign is positioned to capture the driver's focus on the back of the bus, making it hard to miss, whether you are stuck in traffic behind it, cycling past, or walking along the street. Unlike many other formats, this is a space where the recipient cannot scroll past, change the channel, or flip away from the message.
Backside Move is perfect for advertisers seeking reach, presence, and lasting visual impact in Greater Stockholm, with a clear focus on everyday mobility and urban movement.
Please note that the sales period for this format is from March 31 to October 31.
Coverage in the Greater Stockholm area on 420 and 210 buses, respectively.
Available in sizes L and M.
* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly average over the year and a 2-week campaign period
