Move-Domination
Move with power - dominate the cityscape in large format!
Move-Domination is our popular impact format where you are offered the opportunity to take over a vehicle moving in the middle of Stockholm's city pulse. This is one of our most attention-grabbing offers that takes place on metro cars, buses, trams and commuter boats.
Move Domination is perfect for those who want to create a big visual footprint in Stockholm and the movement of vehicles through the city gives the huge advantage of reaching both travellers and the rest of the capital's public. The creative possibilities are hard to beat, and by leveraging the shape, impressive size and direction of movement of vehicles, brands can amplify their campaigns and attract everyone's eyes! In addition to impressive impact, this format contributes with wide range and high frequency by reaching people exactly where they move the most!
Move Domination Tram
Move Domination Tram is one of our most powerful and eye-catching advertising formats, a moving whole concept where you take over an entire tram with creative foiling visible in the city's busiest environments. Combining size, movement and strategic directions creates a strong and continuous presence that places your brand at the center of people's everyday lives.
Choose from three attractive lines: Stockholm City, operating in the heart of the inner city between T-Centralen and Djurgården; Tvärbanan, connecting the city's hubs from Solna Station to Sickla; and Lidingöbanan, which provides clear exposure along the entire stretch between Ropsten and Gåshaga brygga. All of them offer the opportunity to create a comprehensive brand experience, both for travelers and for everyone who encounters the trolley along the line.
Move Domination Metro
Move Domination Metro is one of our exciting formats that dominates in Stockholm. With a Move Domination Metro, your brand has the chance to be visible to commuters, tourists and the common man who moves in Stockholm's stations, an iconic metro system that has now been running for more than 75 years. You are offered the opportunity to take over a metro car with full or partial foiling — you choose!
Move Domination Metro gives you the opportunity to take a holistic approach to SL's metro cars through foiling and interior domination. The format is available as inside and outside or a combination of both. You choose how big an imprint your brand will make.
Your Move Domination Metro is exposed on green line and reaches a very large number of travelers daily. All lines meet at T-Centralen, the city's busiest hub.
The Stockholm metro is the most used means of transport in SL traffic, with 1.2 million passengers (aged 16—80) every week. The metro system is a visually strong environment where your brand gets maximum visibility. The exterior of the metro is continuously exposed to both passengers on platforms and in motion, as well as to the pulse of the city above ground — the result is an advertising surface with a double effect: high range and strong recognition.
Source: SL
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Move Domination Bus
Move Domination Bus is our mobile advertising format that gives your brand maximum visibility in Stockholm's inner city. Through exterior foiling and internal exposure, buses are transformed into powerful, rolling brand carriers. You are offered the opportunity to take over a bus that moves in the middle of Stockholm's city pulse with foil visible.
With a Move Domination Bus, your brand creates a strong presence against commuters, pedestrians and the pulse of the city along the bus lines. With an expression that cannot be ignored, your message is constantly present in the cityscape.
We offer Move Domination Bus on buses in Stockholm's inner city. City buses are an obvious part of the urban environment and the most flexible and versatile type of traffic in SL traffic. The movement of vehicles through the city gives the enormous advantage of reaching travelers as well as the rest of the capital's public. The message is widely disseminated and a strong presence in our vibrant capital.
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Move Domination Ferry
Move Domination Ferry is one of all the sensational formats that dominate in Stockholm. With a Move Domination Ferry, your brand will be visible to commuters and tourists, while gaining exposure to people in Stockholm who move along the tour line. This is truly a unique and eye-catching format!
City Ferry is offered on the ferries operating on line 82, better known as the Djurgårdsferry. This one runs between Slussen and Djurgården via Skeppsholmen and is one of Stockholm's most popular commuter boats.
Commuter Ferry is offered on line 80, which runs over the Saltsjö-Mälarsnittet, between Nacka and Stockholms City/Lidingö.
The commuter boats have become a natural feature of the water city of Stockholm and in recent years have gained an increased importance for the county's public transport. In 2024, the number of trips amounted to 5.8 million, an increase of 13% on the previous year. In fact, the commuter boats have become Stockholm's fastest growing traffic mode!
Source: Mitt i Stockholm 2025.
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Contact
When you want to appear a little extra, we are happy to help you create an amazing campaign. Are you curious about what you could do with your brand? Contact us for ideas and price suggestions.
Maria Borelius
Commercial Manager Create & Engage