Digital Adshel Stockholm

Digital reach in the heart of Stockholm!

Our digital Adshels are a format that can be found in all types of outdoor environments; in the heart of city centres, in attractive public transport locations and at the country's largest shopping centres. It provides unique opportunities to reach a wide audience while utilising digital capabilities for contextually relevant campaigns, driven by real-time data or factors such as time, location and weather.

Digital Adshel Stockholm is a powerful DOOH reach offering that reaches nearly half of the capital's population within a week. The package provides fast, geographically concentrated reach in Sweden's largest and most populous city. By selecting different levels of Share of Voice (SOV), you can control the reach and frequency of your campaign. Choose higher SOV for quick impact and broad reach, or lower SOV to build reach and presence over time.

For maximum visibility and fast reach: If you want to reach a lot of unique individuals in a short period of time, for a launch or a time-bound offer, we recommend a high frequency approach over a short period. It provides broad reach and a strong presence in any environment with a wide geographical spread.

When you want to build reach over time: An always-on option to stay top-of-mind is ideal when you want to complement larger impact with a smaller campaign in between.

Both approaches use the same coverage in Stockholm, it's just the pace and intensity that sets them apart. Together we can find the best fit for your needs.

Includes 295 signs in the busiest places in Stockholm.

Available with Share of Voice option:


8,33 % 4,17 % 2,08 %
Made with HTML Tables


Amount SoV Reach EA-VAC*
310 8,33 % 52 % 6 400 000
310 4,17 % 40 %
3 200 000
310 2,08 % 28 % 1 600 000
Made with HTML Tables

* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly average over the year, 1 week promotion period and 5 seconds length of material

Map Digital Adshel Stockholm

Pricelist

Also available through programmatic purchase. Read more here.

Suitable for those who
have campaigns with Stockholm as their main target
A cost-effective option with the best CPTR (cost per thousand reach) on the market

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