Digital Adshel FMCG
Inspire customers and ensure your brand is top of mind just before the purchase decision!
Digital Adshel FMCG is ideal for those who want to reach and influence people in the vicinity of grocery stores at the time of everyday purchasing decisions. This package is suitable for all types of fast moving consumer goods (FMCG) brands, from food and drink to toothpaste, shampoo and other high-turnover products that consumers buy regularly. With as many as 7 out of 10 purchase decisions made directly in-store and up to 90% of brand decisions made at the shelf, there is a huge opportunity to be on customers' minds at exactly the right time.
The Digital Adshel FMCG package consists of digital screens placed at entrances and car parks adjacent to popular food stores; such as ICA, Coop, Willys, Hemköp, Lidl, City Gross etc.
With a presence in over 70 municipalities and signs at around 500 stores, the offer reaches Sweden's leading retail chains, including ICA, Willys, Coop, City Gross, Hemköp and Lidl. Together they account for an annual turnover of over SEK 50 billion, making this one of the country's strongest brand placements in terms of consumer purchasing decisions.
Available in connection with about 500 stores in about 70 municipalities with a total turnover of more than SEK 50 billion.
Available with the following Share of Voice options:
* Estimated Average - Visually Adjusted Contacts
Figures based on a weekly average over the year, 1 week promotion period and 5 seconds length of material
Also available through programmatic purchase. Read more here.
