Klicka här to see a map of our digital screens.

Dynamic material (data-driven content)
HTML/HTML5
Take advantage of the possibilities of dynamic content, HTML/HTML5, läs här för viktig information om specifikationer, deadline, format, leverans och annat.

Format

Digital Adshel Programmatic

Portrait 1080×1920 (portrait).

Format sketches

Our offer in what we call Transit (metro and commuter train environment) consists of single screens and impact walls with 3 and 5 screens in width. Displays on the surfaces are purchased as a unit, and the same motif is displayed on all three or five screens. It is not possible to create a production where movement occurs across the screens.

NOTE! The distance between the screens in the 3 and 5 groups is 180 pixels.

3 group (only in transit environment):

• Östermalmstorg (ticket hall)
• Östermalmstorg (intermediate level)
• Rådmansgatan
• S:T Eriksplan
• Skanstull
• Zinkensdamm

5 group (only in transit environment):

• T-Centralen

Material specifications Digital Adshel

• Resolution: see above.
• File format: .mov or .mp4. (We recommend a moving material as it catches the eye better. If you wish to use a static material, it will be delivered as .jpeg or .png)
• Codec: h.264.
• Bitrate: Max 20 000 kb/s.
• Framerate: 25/30 fps.
• Audio: Not supported.

Digital Spectacular Programmatic

Digital Spectacular includes two formats:

Stockholm City Station (heart), *T-Centralen (curved) & Odenplan*

• ‍‍2880x 648. Aspect ratio 40:9 (landscape).
• See the two rectangular landscape figures for a more detailed specification of the pixels on our curved spectacular.
• See the curved line for dimensions.

‍Medborgarplatsen& Avenyn

• 936 x 1656. Aspect ratio 13:23 (portrait).

Material specifications Digital Spectacular

Linear material

• Resolution: 2880 x 648 / 624 x 1104
• File format: .mov or mp4 (We recommend a moving material as it catches the eye better. If you wish to use a static material, it will be delivered as .jpeg or .png)
• Codec: h.264.
• Bitrate: Max 20 000 kb/s.
• Framerate: 25 fps.
• Audio: Not supported.

Digital Billboard Programmatic

1920×1080

Material specifications Digital Billboard

Linear material

• Resolution: Landscape 1920×1080
• File format: .mov or .mp4 (We recommend a moving material as it catches the eye better. If you wish to use a static material, it will be delivered as .jpeg or .png)
• Codec: h.264.
• Bitrate: Max 20 000 kb/s.
• Framerate: 25 fps.

Spot length

5 seconds

Material deadline

At least 3 working days before the start of the campaign, the material should be delivered to us to ensure a smooth delivery.

Delivery of materials

Delivery later than the specified date, incorrectly delivered format or production, may entail an additional cost and possible delay of the campaign start. In the event of deviations, a written agreement between the customer and Bauer Media Outdoor Sverige AB must be drawn up.

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Important information on advertising in public transport:‍

Due to safety regulations, it is forbidden to use the colour orange as a full background in advertisements visible in a metro or commuter train environment. Check against purchased surfaces.

Contact us.

If you have any questions, please call 08-522 400 00 or send an e-mail to customersuccess-se@bauermediaoutdoor.com.