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To consider

All material is printed in CMYK.

Use the Illustrator template sent separately.

The majority of our templates are created on a 1:10 scale. To ensure optimal print quality, all images must have a resolution of at least 75 dpi.

Vectorized the fonts and logos.

Keep the template and components in separate layers.

Recommended font size for optimal readability you will find here.

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‍Approval of SL

All creative campaigns intended for display within Stockholm Public Transport (SL) network must be printed exclusively through Bauer Media Outdoor.

Prior to production, all campaign material requires formal approval from SL. To facilitate this process, campaign sketches must be submitted to BMO no later than the specified deadline. Submitted sketches must reflect the final print files; no deviations are permitted.

If SL provides feedback, the sketches must be revised accordingly and resubmitted for approval.

Note that once SL has granted final approval, no further changes or additions to the campaign material will be accepted.

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How to design outdoor advertising for best effect? Check out The Guide to Out of Home.

Delivery of materials

No later than 5 weeks before the start of the campaign, sketches should be sent to us.

No later than 15 working days before the start of the campaign, originals should be sent to us.

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Save file as follows
Packaged Illustrator file including links, fonts and low-resolution PDF attached (File -> Unpack)

Submit the Illustrator file as described above together with the sketch (overview).

Files should be submitted to us here.

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Terms of delivery

Delivery later than the specified date, incorrect format, or production errors may result in additional costs and possible delays to the campaign start. In the event of deviations, a written agreement must be established between the client and Bauer Media Outdoor Sweden AB.

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In case of questions

email create-se@bauermediaoutdoor.com

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